As a makeup enthusiast with over a decade of experience, I’ve seen countless beauty products come and go. Yet, few have achieved the legendary status of Urban Decay Eyeliner. It’s a staple in makeup bags worldwide, and for good reason. Whether you’re aiming for a subtle everyday enhancement or a dramatic, show-stopping look, Urban Decay offers a liner that promises to stay put, delivering intense pigment and a comfortable wear. Here at Ibcre, we’re dedicated to helping you master every aspect of eye makeup, and today, we’re diving deep into why Urban Decay’s iconic collection is a game-changer for your eye artistry.

Why Urban Decay Eyeliner Stands Out in Your Makeup Bag
Urban Decay isn’t just another name in beauty; it’s synonymous with high-performance, vibrant, and long-lasting makeup. Their eyeliners, especially the renowned 24/7 Glide-On Eye Pencils, have earned a cult following due to their exceptional quality and versatility. This isn’t marketing hype; it’s a testament to a formula designed for real life.
What makes these liners truly exceptional? First, the signature ultra-creamy texture ensures a smooth, effortless application without any tugging or pulling on your delicate eyelid skin. This is crucial for both comfort and precision. Beyond that, Urban Decay eyeliners are famously waterproof and smudge-proof once set, providing up to 16-24 hours of wear. [cite: 1, 3, 4_search_results_1, 5] Imagine a perfectly crisp wing or a softly smudged lash line that lasts from morning coffee to evening cocktails, defying humidity and long days. Moreover, many of their formulas are infused with nourishing ingredients like Vitamin E, jojoba oil, and cottonseed oil, which condition the lash line while you wear them. This blend of intense pigment, incredible staying power, and skin-loving ingredients makes Urban Decay eyeliner a true standout.
Discovering Your Perfect Urban Decay Eyeliner Formula
Urban Decay offers a range of eyeliner types, each crafted to achieve different effects and cater to various preferences. Understanding the nuances of each will help you choose the best fit for your desired look.
The Iconic 24/7 Glide-On Eye Pencil
When you think of Urban Decay eyeliner, the 24/7 Glide-On Eye Pencil often comes to mind first. This award-winning pencil is a cornerstone of their collection, celebrated for its unparalleled creamy application and vibrant color payoff.
- Texture and Wear: Its buttery-soft formula glides on like a dream, allowing for seamless application. What’s truly remarkable is its blendability for approximately 30 seconds before it sets into a waterproof, smudge-proof finish that won’t budge.
- Shade Range and Finishes: The 24/7 Glide-On Eye Pencils boast an incredible spectrum of over 35 shades, ranging from classic mattes to mesmerizing shimmers, satins, metallics, and glitters.
- Perversion: The “blackest black matte,” a deeply intense shade perfect for dramatic definition. [cite: 1_search_results_2, 4_search_results_2, 5_search_results_2]
- Whiskey: A warm, rich brown matte, ideal for a softer, everyday look.
- Alkaline: A beautiful burgundy hue that can make blue and green eyes pop.
- Woodstock: A sparkly hot pink shimmer for those who love a playful pop of color.
- Viper: A deep purple with a shimmery finish, great for enhancing blue eyes.
- Versatility: These pencils are not just for lining; they can be quickly smudged out with an eyeshadow brush for a diffused, smokey effect or used as a base for eyeshadow to intensify its color.
Urban Decay Perversion: The Blackest Black Statement
For those who believe a truly striking eye look begins with an intensely black liner, the Urban Decay Perversion range delivers. Available in both pencil and liquid formats, Perversion is defined by its “blacker-than-black” pigment.
- Perversion 24/7 Glide-On Eye Pencil: This matte black pencil is exceptionally creamy and richly pigmented, making it a favorite for defining the lash line and especially the waterline, where it offers impressive staying power. [cite: 1_search_results_2, 4_search_results_2]
- Perversion Waterproof Fine-Point Eye Pen: This liquid eyeliner features a fine-point felt tip that allows for absolute precision. It lays down intensely black lines that dry quickly, providing a smooth, controlled application without skipping. [cite: 2_search_results_2, 3_search_results_2] While some users have reported issues with the pen drying out over time, its initial performance is often lauded for its depth of color and sharp finish. [cite: 3_search_results_2]
24/7 Inks Liquid Eyeliner: Vibrant Color and Modern Precision
Urban Decay’s 24/7 Inks Liquid Eyeliner brings a new dimension to precision and color. This vegan formula offers a water- and smudge-resistant wear for up to 24 hours, perfect for modern, graphic looks. [cite: 4_search_results_1]
- Key Features: Available in nine highly pigmented shades, from classic black and brown to adventurous brights like teal, sky blue, and sunshine yellow. [cite: 4_search_results_1] The fine felt tip ensures opaque color payoff in a single swipe, creating crisp and vibrant lines.
- Application Tip: For optimal color flow and performance, Urban Decay recommends shaking the pen before each use. [cite: 4_search_results_1]
Mastering Application: Techniques for Every Eye Shape
Applying eyeliner can seem daunting, but with Urban Decay’s user-friendly formulas and a few expert tips, you’ll achieve a professional finish every time.
General Preparation for Flawless Application
Before you even pick up your Urban Decay eyeliner, ensure your eyelids are clean and free of oil or excess moisture. A light dusting of translucent powder or an eye primer can create the perfect canvas, enhancing longevity and preventing smudging.
Basic Line for Everyday Definition
For a simple, everyday look, draw a line as close to your upper lash line as possible.
- Steady Your Hand: Rest your elbow on a table or use your pinky finger against your cheek for stability.
- Short Strokes: Instead of trying to draw one continuous line, use small, connected strokes from the inner corner to the outer corner of your eye.
- Fill Gaps: Go back and gently fill in any tiny gaps between the liner and your lashes to create a seamless, fuller look.
Crafting the Perfect Winged Eyeliner
A winged liner adds instant glamor. Urban Decay’s smooth formulas make it much easier.
- Define Your Angle: Imagine a line extending from your lower lash line towards the tail of your brow. This is your guide for the angle of your wing.
- Draw the Outer Flick: From the outer corner of your upper lash line, draw a short, thin line angled upwards.
- Connect to the Lash Line: From the tip of that flick, draw a line back towards the middle of your upper lash line, forming a triangle.
- Fill It In: Carefully fill in the outline you’ve created.
Creating a Sultry Smokey Eye
The creamy texture of the 24/7 Glide-On Eye Pencils is ideal for a quick smokey eye.
- Draw a Thicker Line: Apply a slightly thicker line along your upper lash line and, if desired, your lower lash line.
- Smudge Quickly: Immediately use a small, dense eyeshadow brush or a clean fingertip to smudge the line upwards and outwards before it sets. Remember, you have about 30 seconds before it becomes smudge-proof!
- Layer and Blend: For deeper intensity, layer more product and continue blending.
Enhancing Your Waterline and Tightlining
These techniques add subtle yet powerful definition, making lashes appear fuller and eyes more captivating.
- Waterline: Gently pull down your lower lid and apply your 24/7 Glide-On Eye Pencil directly onto the inner rim (waterline). This works beautifully with Perversion for intense black definition or a nude shade like Ozone to brighten and open the eyes. [cite: 1_search_results_4]
- Tightlining: This involves lining the upper waterline. Lift your upper lid slightly and apply the pencil along the base of your upper lashes, making sure to get in between them. This creates the illusion of thicker, darker lashes and helps to hide false lash bands. [cite: 1_search_results_4]
Tips for Different Eye Shapes
- Hooded Eyes: Opt for a thinner line that widens slightly at the outer corner. Keep your wing short and angled slightly upward to avoid it disappearing into the hood.
- Monolids: A thicker line that becomes more pronounced towards the outer corner can create beautiful definition. Experiment with a graphic winged liner.
- Round Eyes: Extend your liner slightly past the outer corner of your eye to elongate the shape.
- Almond Eyes: Most eyeliner styles work well here. Focus on enhancing your natural shape with a classic line or a subtle wing.
“The key to mastering eyeliner, regardless of your eye shape, is understanding how the product behaves and practicing patiently,” shares Elara Vance, Lead Makeup Artist at Ibcre. “Urban Decay’s smooth formulas forgive minor mistakes and allow for beautiful blending before they lock into place.”
Pro Tips for Urban Decay Eyeliner Longevity & Care
To ensure your Urban Decay eyeliner performs its best and lasts all day (and beyond), follow these expert tips for application and product care.
Primer Power: The Underrated Base
While Urban Decay eyeliners are long-wearing on their own, an eye primer can create an even smoother surface for application and significantly boost their staying power, especially if you have oily lids or live in a humid climate. Apply a thin layer of primer over your lid and allow it to dry before applying your liner.
Setting Your Look for Extra Staying Power
For maximum longevity, particularly with pencil liners, gently set your applied liner with a matching or translucent eyeshadow. Take a small, flat brush and lightly tap the eyeshadow over your eyeliner. This creates an extra barrier against smudging and fading.
Sharpening Secrets for Creamy Pencils
The creamy texture that makes 24/7 Glide-On Eye Pencils so beloved can sometimes make them tricky to sharpen without breaking or smudging.
- Invest in a Quality Sharpener: Urban Decay offers its own Grindhouse Double Barrel Sharpener, designed for their pencils. [cite: 1_search_results_2] However, any good quality makeup pencil sharpener with a sharp blade will do. [cite: 2_search_results_3]
- The Freezer Trick: If your pencil is too soft and mushy, pop it into the freezer for 5-10 minutes before sharpening. This hardens the formula slightly, allowing for a cleaner, more precise point. [cite: 5_search_results_2]
Storage: Keep it Capped!
Always ensure the cap is securely fastened on your pencil eyeliners and liquid pens. This prevents the formulas from drying out, which can lead to skipping or patchy application over time.
Common Urban Decay Eyeliner Mistakes and How to Avoid Them
Even with the best products, common missteps can hinder your eyeliner game. Here’s how to troubleshoot and perfect your technique.
- Tugging During Application: This is a common mistake that can lead to uneven lines and tugging on delicate skin. The beauty of Urban Decay’s 24/7 Glide-On pencils is their effortless glide; you shouldn’t need to pull. If you find yourself tugging, lighten your hand and ensure your pencil is properly sharpened.
- Not Blending Quickly Enough: For a smokey eye, the 30-second window before the 24/7 Glide-On pencils set is crucial. If you wait too long, the liner will lock into place, making it difficult to smudge smoothly. Work on one eye at a time or in smaller sections.
- Patchy Liquid Liner: If your 24/7 Inks Liquid Eyeliner or Perversion liquid pen applies patchily, it might be drying out. Try shaking the pen vigorously before use to re-saturate the felt tip. If it’s an older product, it might be time for a replacement.
- Using the Wrong Sharpener: A dull or incorrect sharpener can chew up your creamy pencil liner, wasting product. Always use a sharpener designed for makeup pencils.
FAQs About Urban Decay Eyeliner
Q: Is Urban Decay eyeliner waterproof?
A: Yes, most Urban Decay eyeliners, especially the 24/7 Glide-On Eye Pencils and 24/7 Inks Liquid Eyeliners, are formulated to be waterproof and highly resistant to smudging and tears once set.
Q: How long does Urban Decay eyeliner last on the eyes?
A: Urban Decay’s 24/7 Glide-On Eye Pencils are known for up to 16 hours of wear, while the 24/7 Inks Liquid Eyeliners claim up to 24 hours of wear. [cite: 1, 4_search_results_1] Longevity can vary slightly depending on skin type and application area (e.g., waterline might wear faster).
Q: How do I sharpen my Urban Decay 24/7 Glide-On Eye Pencil?
A: Use a high-quality makeup pencil sharpener. If the pencil is very soft, place it in the freezer for 5-10 minutes before sharpening to achieve a cleaner point and minimize product waste. [cite: 5_search_results_2]
Q: What are the best Urban Decay eyeliner shades for a natural look?
A: For a natural look, opt for matte brown shades like “Whiskey” or “Demolition,” or a soft gray like “Smoke.” These provide definition without being as stark as black.
Q: Can I use Urban Decay 24/7 pencil as an eyeshadow?
A: Absolutely! The creamy texture of the 24/7 Glide-On Eye Pencils makes them excellent for smudging across the lid as a cream eyeshadow base, especially for smokey eye looks. Just remember to blend quickly before they set.
Q: Is Urban Decay eyeliner good for sensitive eyes?
A: Many users with sensitive eyes, including my own observations, find Urban Decay’s 24/7 Glide-On Eye Pencils to be comfortable and non-irritating, particularly in the waterline. However, as with any cosmetic product, individual reactions can vary, so it’s always wise to patch test if you have extreme sensitivities.
Concluding Your Urban Decay Eyeliner Journey
From the velvety glide of the 24/7 pencils to the precise intensity of the Perversion liquid liner and the vibrant pop of 24/7 Inks, Urban Decay offers an eyeliner for every mood, occasion, and skill level. Their commitment to richly pigmented, long-wearing, and comfortable formulas makes them a standout choice for anyone looking to elevate their eye makeup game. By understanding the different types, mastering application techniques, and following our expert tips, you’ll feel confident creating stunning eye looks that last. So go ahead, experiment, express yourself, and let your eyes do the talking with your favorite Urban Decay eyeliner.